Marketing BA (Hons) with foundation year

Undergraduate

Are you a creative and analytical thinker curious about how brands connect with people globally? This course explores modern marketing across various settings, from small businesses and charities to global companies and public sector organisations.

Course option

Degree with foundation year

Year of entry

2026-27 2027-28

Location

CU Coventry (Coventry) and
Coventry University (Coventry)

Study mode

Full-time
Sandwich

Duration

4 years full-time
5 years sandwich

UCAS codes

NDDF

Start date

September 2027

How to apply

Your UCAS Guide

Download a prospectus

The information on this page is for 2026-27 entry and should be used as guidance for 2027-28 entry. Please keep checking back on this course page to see our latest updates.

Course overview

Foundation year

Degree

This course is ideal for creative and analytical individuals who want to explore modern marketing, from brand strategy and market research to customer experience. This is achieved through hands‑on projects, live briefs² and industry insight, preparing you for a role such as brand manager, marketing manager or CX manager.

The course aims to help you:

develop practical skills through a rich curriculum that blends theoretical knowledge with hands-on experience. Gain a thorough understanding of marketing strategies, tactics and tools, learning to apply them effectively to drive business growth and extend reach in new and existing markets
provide you with a range of transferable skills that are relevant to a variety of potential career destinations in profit and non-profit sectors, as well as options beyond marketing
give you the opportunity to prepare for a career as an ethical, globally minded, socially aware and responsible leader in marketing.

Rated Gold Overall

Teaching Excellence Framework (TEF) 2023

5 QS Stars for Teaching and Facilities

QS Stars University Ratings

Top 5 Student City in England (Coventry)

QS Best Student Cities Index 2026

Why you should study this course

Foundation year

Supports you to gain the academic skills required for degree-level study.
Provides a grounding in key areas of business and marketing.

Degree

Industry-relevant curriculum: the course helps you explore key areas in marketing, covering a wide range of competencies in marketing, marketing analytics for decision-making, marketing communications, brand management, public relations and customer experience.
Focus on sustainability: this course teaches you how to grow a business responsibly, with a strong focus on inclusion, ethical practices and how to better protect the environment in today’s connected world.
Innovative thinking: gain hands-on experience running simulations with industry-standard software in the DigiComm Lab4, where you could design, manage and evaluate digital campaigns.
Practice-led learning: apply marketing concepts to real-world scenarios using analytics to drive digital marketing decisions.
Industry-ready: learn to create campaigns aimed at engaging global audiences across diverse cultural contexts, encouraging communication authenticity and building brand trust.

Accreditation and professional recognition

This course is currently accredited by the Chartered Institute of Marketing (CIM) for the 2025/26 academic year and is subject to re-accreditation for the 2026/27 intake.

Subject to the accreditation being approved, upon successful completion of the course with a grade of 2:2 or above, students will be eligible for modular exemptions. For more information, please visit the CIM website. Please note that additional modules will need to be completed to obtain a CIM qualification. This will incur extra costs, including assessment fees and a registration fee for The Marketing Club. Graduates are required to register with CIM and apply for the relevant exemptions.

Should accreditation approval not be received before your intake, we will write to inform you as soon as possible.

Memberships

AEME- Association for Events Management Education

Coventry Business School is currently an active member of the Association for Events Management Education (AEME). AEME is committed to raising profile of the events discipline through the sharing of education and best practice.

CABS - Chartered Association of Business Schools

Coventry Business School is currently an active member of the Chartered Association of Business Schools, which has a membership of over 120 business schools and higher education providers and supports its members in maintaining world-class standards of teaching and research.

EFMD - European Foundation for Management Development

Coventry Business School is currently an active member of the European Foundation for Management Development, a global membership organisation dedicated to management development, covering over 900 members across 91 countries.

PRME - The Principles for Responsible Management Education

Coventry Business School is currently an active member of The Principles for Responsible Management Education (PRME). PRME is a United Nations-supported initiative founded in 2007 that aims to raise the profile of sustainability in their classrooms through seven principles focused on serving society and safeguarding our planet.

AACSB- The Association to Advance Collegiate Schools of Business

Coventry Business School is currently an active member of the Association to Advance Collegiate Schools of Business (AACSB). AACSB is the world’s largest network of business schools and organisations committed to advancing business education and making a lasting, positive impact on society to create next generation of great leaders.

BGA - Business Graduates Association

Coventry Business School is currently an active member of the Business Graduates Association (BGA). BGA’s student and graduate benefits have been crafted to enhance your learning experience, providing a range of tools to support professional and personal development.

SBC - Small Business Charter

Coventry Business School is a recipient of the Small Business Charter (SBC) Award. The award is a mark of excellence for business schools, recognising their expertise in supporting small businesses, student entrepreneurship, and effective engagement in the local economy.

Memberships are reviewed on an annual basis and are not guaranteed. Applicants and students will be informed of any changes as soon as possible.

A key highlight of my experience was the pool of different opportunities to get involved in. From cross-border projects to competitions, societies or volunteering, there was never a shortage of opportunities to improve our marketing knowledge and gain practical experience. I truly think that the eagerness to learn and broad range of experiences is what set me apart from my peers when it came to new projects and challenges, as I could much easier navigate in between the theory and practice.
Sabina Sabova, Marketing Alumnae, quoted 2024

A close up portrait of Sabina in front of a Coventry University building

What you'll study

This course has a common first year.

The common first year enables you to work alongside students doing similar courses to you, to widen your knowledge and exposure to other subject areas and professions. You will have the opportunity to collaborate with other students, so you can share your insights and experience which will help you to develop and learn.

If you discover an interest in a specific subject you have studied, upon successful completion of your first year, you could swap degrees with another course in your common first year (subject to meeting progression requirements).

Common first year courses

Advertising and Digital Marketing BA (Hons)
Business Administration BBA (Hons)
Business Analytics and Management BSc (Hons)
Business and Human Resource Management BA (Hons)
Business and Marketing BA (Hons)
Business Management BA (Hons)
Events Management BA (Hons)
International Business Management BSc (Hons)
Marketing BA (Hons)
Sport Business Management BA (Hons)

Modules

Marketing, Digital and Social Media – 30 credits

This module aims to develop your knowledge and understanding of the fundamental concepts in marketing, including digital and social media. Develop an understanding of the role of marketing within an organisation, and the influence of factors in the external environment on marketing decisions including ethics, social responsibility and sustainability. Also develop an understanding of key marketing theories, approaches and strategies related to areas such as buyer behaviour, segmentation, targeting and positioning, branding, digital and social media marketing.

Compulsory

People and Organisations – 30 credits

This module aims to provide a holistic view of management and organisation theories and practices, exploring how people interact with each other in the workplace and the role that leaders and managers play in the organisation. Organisational culture, structure and type are examined to consider the impact they have on human behaviour, interactions and organisational outcomes. Examine the role of people management practices and how this affects individual behaviour in the workplace. By introducing concepts such as motivation, engagement and commitment, the module will explore how people work together as a team, and how leaders and managers can understand emotional and psychological responses to work.

Compulsory

Analytics for Decision-Making – 30 credits

Whether qualitative or quantitative, financial or non-financial, data is everywhere and plays a crucial role in informing decision-making. This module introduces the fundamental concepts and principles of business finance and data analytics, and how they can be applied to measure and analyse organisational and functional performance, and support decision-making. Data analytics is a skill set that is becoming increasingly important for finding actionable insights from data and guiding strategic business decisions. This module is designed to help deepen your analytical mindset, develop your understanding of financial information, and prepare you to use relevant financial management and data analytic tools, techniques, and methods to assist the decision-making process both in the short and long terms.

Compulsory

Responsible Management, Sustainability and Entrepreneurship – 30 credits

This module aims to enable you to engage critically with sustainability and entrepreneurship in the context of management theory and practice. Explore the relationships between organisations and societies and the impact of significant societal change on different types of organisations. Drawing on UN Sustainable Development Goals (SDGs), examine how organisations respond by altering their practices through innovation and entrepreneurial activities. Ethical business practices and sustainability are further explored, requiring you to reflect on your approaches to ideation in creating social and organisational value.

Compulsory

Modules

Research and Insight – 30 credits

This module aims to develop your understanding of how well-designed investigations and research work. Develop your understanding of the research process, including literature review, research methodology and methods, data collection and analysis. This module provides you with the foundation for future research activity and the ability to design research to meet specific research objectives. Develop insight and the ability to understand and critique investigations and research undertaken by others. You will also have the opportunity to evaluate how conclusions are reached and analyse the methods used to get to those conclusions.

Compulsory

Consumer Behaviour – 30 credits

This module aims to provide you with an insight into how consumers make buying decisions and the various factors that influence the decision-making process. Explore and analyse the core theories and frameworks relating to consumer behaviour and apply these in a range of different marketing contexts. Learn the psychological underpinnings of consumer behaviour and how marketers can use this knowledge to enhance marketing performance. Explore the key themes related to business-to-business marketing, including organisational stakeholders, organisational buyer behaviour, and how to create business value through understanding and applying relevant and current marketing approaches in a business-to-business context.

Compulsory

Integrated Marketing Communications – 30 credits

This module will introduce you to Integrated Marketing Communications (IMC). Explore the purpose of marketing communications strategies and plans, and the range of tools available to create effective integrated marketing communications campaigns. Focus on how marketing communications strategies are used in practice. This will involve a significant amount of practical work applying marketing communications knowledge and skills to real-life cases and exercises. This module also aims to examine the importance of ethics within integrated marketing communications.

Compulsory

Brand Management – 30 credits

This module aims to develop your knowledge of the contemporary aspects of brand management. This includes a focus on the emotional and cultural aspects of global and national brands, as well as brand image, brand value and brand equity. This module looks at how brand strategies work, the business environment brands operate in, and the different people or groups who can affect whether a brand succeeds or fails.

Compulsory

There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement² can often be beneficial. Work placements usually occur between your second and final year of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future.

Modules

UK Work Placement– 0 credits

This module² provides you with an opportunity to reflect upon and gain experience for an approved placement undertaken during your programme. A placement should usually be at least 26 weeks or equivalent; however, each placement will be considered on its own merits, having regard to the ability to achieve the learning outcomes.

Optional

International Study/Work Placement – 0 credits

This module² provides you with an opportunity to reflect upon and gain experience for an approved international study/work placement undertaken during your programme. A work/study placement should usually be at least 26 weeks or equivalent; however, each placement will be considered on its own merits, having regard to the ability to achieve the learning outcomes.

Optional

Modules

Sustainable Marketing Management – 30 credits

This module aims to challenge you to develop a realistic, yet innovative, strategic vision for current and future marketing management and devise solutions to problems. Sustainable marketing management includes the three key areas of people, planet and profit. It looks at how these affect marketing decisions, including product and supply chain management, communication, business startups, certifications and reporting. An appreciation of change management lies at the heart of the module, as well as the need to question the very nature of present and future consumption. Develop your understanding of the effects of the sustainability agenda across all types of organisations and their stakeholders and apply project management methodology to develop a sustainable marketing plan.

Compulsory

Applied Project – 30 credits

This module provides you with the opportunity to apply your knowledge and skills to a real-world business issue. You may choose to undertake a research project, a consultancy-style investigation, or a management simulation. Through critical engagement with academic and industry literature, data analysis and reflective inquiry, develop evidence-based insights and propose realistic, practical recommendations. This module encourages independent thinking, problem-solving and analytical capabilities.

Optional

Customer Experience – 30 credits

This module aims to develop your knowledge and understanding of the customer experience from a services marketing perspective. You will assess and apply research techniques to understand customer behaviour and service expectations, exploring the role of the employee, customers, channels and intermediaries in service delivery. You will also explore how organisations manage service promises and the impact of service on key marketing metrics such as customer retention, attracting more and better customers, and profitability. This module will also introduce you to customer journey mapping and the tools involved in this process.

Compulsory

PR and Event Marketing – 30 credits

Gain a critical perspective on public relations (PR) and event marketing. This module aims to develop your understanding of the core theoretical concepts in public relations and events marketing, providing a foundation for critical discussion. This module will summarise the different approaches to marketing when planning events. It will cover a range of event types, allowing you to apply your knowledge to different situations and contexts. You will also investigate the role of PR within the current digital marketing environment and evaluate future trends in this area.

Compulsory

The foundation year offers an introduction to your chosen subject and supports you to develop the skills required for degree-level study.

Modules

Business Communications - 30 credits

This module explores the application of communication in business through a variety of methods. You are required to undertake a range of practical activities such as role plays exploring different organisational and cultural settings and examining the relationship between management and workforce. You’ll also conduct thorough research of communications, using analytical theories as well as examining key management communication tools.

Finally, you’ll identify your own, personal learning style, and have an opportunity to develop these skills within a supportive and culturally sensitive environment.

Compulsory

Management Skills - 30 credits

This module aims to provide an overview of the skills required by managers and leaders in business. You’ll explore why having an effective manager is crucial to the success of an organisation, in addition to identifying the successful characteristics of a manager and highlighting how they contribute to the development of a cohesive and productive workforce. We also encourage you to develop and refine your own management characteristics, as you look at relevant theories such as motivation, decision-making and problem-solving. You’ll get to practice a range of management activities and learn the competencies required to manage a business effectively.

Compulsory

Marketing for Business - 30 credits

The role of marketing within an organisation is critical to the success of any business. This module develops your understanding of the key principles of marketing and how these contribute to the achievement of business objectives. Marketing is a vibrant, fast-paced and exciting area of business and by the end of this module, you’ll know the role of marketing research, effective planning and the development of a fundamental tool, the marketing mix.

You’ll also exercise your acquired analytical skills and evaluate key, contemporary techniques and understand how they are applied in a business setting.

Compulsory

Global Business - 30 credits

In today's highly competitive environment, there is an increasing number of small- and medium-sized firms that are involved internationally, This trend is expected to continue due to the globalisation of the world economy, markets, and intensified international competition.

You will explore the growing importance of global business in the 21st century and consider a range of operational activities and their interdependent roles and impact upon the wider strategy of the organisation wishing to trade internationally. The module will cover the principles of international trade and global business and the challenges faced by organisations, cultural differences, ethics and logistics from the viewpoint of achieving both operational and strategic objectives.

Compulsory

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

How you'll learn

This course benefits from a focus on practical marketing skills and enables you to fully explore the marketing discipline. You will have the opportunity to develop skills in marketing and communications research, analysis and planning, and the chance to work with others to develop advertising campaigns².

The foundation year is focused on applied learning through a blend of lectures, tutorials and online learning. There are no end-of-year exams. Instead, learning is assessed through coursework and phase tests, which are more reflective of a working environment.

The learning outcomes of modules, assignments and projects will be clearly stated. Your work will be marked according to how well you achieve these learning outcomes and your final feedback will refer to each outcome, as well as providing an overall percentage grade.

Teaching contact hours

As a full-time undergraduate student, you will study modules totalling 120 credits each academic year. A typical 20 credit module requires a total of 200 hours study. This is made up of teaching contact hours, guided and independent study.

Teaching hours:

Teaching hours vary each semester, year of study and due to module selection. During your first year you can expect 15-18 teaching hours each week. You will also have the option to attend optional sessions including time with a progress coach or to meet with staff for advice and feedback. As you progress through your studies, teaching hours may reduce.

Guided and Independent study:

Throughout your studies, you will be expected to spend time in guided and independent study to make up the required study hours per module. You'll be digging deeper into topics, review what you've learnt and complete assignments. This can be completed around your personal commitments. As you progress through your studies, you'll spend more time in independent study.

Online learning:

As an innovative university, we use different teaching methods including online tools and emerging technologies. So, some of your teaching hours and assessments may be delivered online.

Assessment

Assessment methods vary and may include practical class and project performance, written practical reports, project thesis, oral presentations, tutorial tasks and assessments which generally take place at the end of each six-week block.

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.

The course aims to offer opportunities to:

get involved in live and simulated cases² which aim to bring the subject alive, for example, you could find yourself simulating marketing planning in the international smartphone market.
hear from guest speakers from the industry² who are invited to give talks about their experiences. In previous years this has included speakers from McCann Erickson, ITV Studios, Kantar, Marston’s and the Mixed Reality Studio amongst others.
participate in industry field trips², with past examples taking place at Jaguar Land Rover and Cadbury’s , as well as visiting professional exhibitions, such as the Digital Marketing Show.

Teaching contact hours

As a full-time undergraduate student, you will study modules totalling 120 credits each academic year. You will normally study one 30-credit module at a time. A typical 30-credit module requires a total of 300 hours of study made up of teaching contact hours, guided and independent study.

Teaching hours

Teaching hours may vary depending on your year of study and selected modules. During your first year, you can expect 12-15 teaching hours each week. You will also have the option to attend additional sessions, including time with a progress coach or to meet with staff for advice and feedback. As you progress through your studies, teaching hours may reduce.

Guided and independent study

Throughout your studies, you will be expected to spend time in guided and independent study to make up the required study hours per module. You’ll be digging deeper into topics, review what you’ve learned and complete assignments. This can be completed around your personal commitments. As you progress through your studies, you’ll spend more time in independent study.

Online learning

As an innovative university, we use different teaching methods including online tools and emerging technologies. So, some of your teaching hours and assessments may be delivered online.

Assessment

This course will be assessed using a variety of methods which will vary depending upon the module.

Assessment methods may include:

phase tests
essays
group work
presentations
reports
projects
coursework
exams
individual assignments
simulations
critical reflections
role play.

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.

International experience opportunities

The fundamental nature of this course is international in its outlook, drawing on best marketing practices from around the world. We currently have long-running collaborations with KH Leuven in Belgium, School for Higher and Professional Education (SHAPE) in Hong Kong and PSB Academy in Singapore.

We run a number of Collaborative Online International Learning (COIL) projects on the course, which aim to enable you to work with students across the world on a live project tackling a specific marketing challenge in global virtual and multicultural teams². In the past, previous students have worked with peers in the USA, South America, India and many European countries, undertaking business challenges as part of the international X-Culture competition.

Throughout the course, you will have opportunities² to visit relevant companies to gain a real-life experience in marketing, either at home or abroad. Previous cohorts of students have visited Leuven in Belgium, Dubai and Malaysia to experience other cultures and take part in marketing activities in international teams.

Please note that all international experience opportunities may be subject to additional costs, competitive application, availability and meeting applicable visa and travel requirements and are therefore not guaranteed².

Entry requirements

Typical entry requirements:

64 UCAS tariff points. All foundation courses require GCSE maths and English at grade 4 / C or Functional Skills Level 2, or other equivalent Level 2 awards. For T levels: overall grade of Pass (D or E on the Core) in the T level qualification in any subject.

Other qualifications and experience

Our students come from a variety of backgrounds, each with a unique story. We recognise a breadth of qualifications. If your qualifications differ from the above, contact our Admissions Team who will be happy to discuss your qualifications and routes into your chosen course.

Contextual/Fair Access Offers

If you meet the criteria for our Fair Access Offer, you could automatically receive a contextual offer which is 16 UCAS points lower than our standard entry requirements. View the criteria for our Fair Access Offer.

Got higher grades? Have you considered direct entry to the degree without foundation year?

Fees and funding

Foundation year

Student	Full-time	Part-time
UK, Ireland*, Channel Islands or Isle of Man	2027/28 fees TBC 2026/27 fees: £5,760	Not available
International/EU	Not currently available***	Not available

Degree

Student	Full-time	Part-time
UK, Ireland*, Channel Islands or Isle of Man	2027/28 fees TBC 2026/27 fees: £9,790 per year	Not available
International/EU	Not currently available***	Not available

If you choose to study this course with a professional placement² or study abroad year, you will need to pay a tuition fee³ to cover your academic support throughout your placement year. As an indication, students commencing their professional placement in the academic year 2028/29 will pay £1,575 if they are paying UK fees, or £1,900 if they are paying international fees. The University will charge the tuition fees stated above for those on a placement during Academic Year 2028/29. The University will review professional placement tuition fees each year. For UK (home) students, the University may increase fees for each subsequent year of study, but such that it will be no more than 5% above inflation.

For advice and guidance on tuition fees and student loans visit our undergraduate finance page and see the university’s Tuition Fee and Refund Terms and Conditions.

The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For UK (home) students, if Parliament permits an increase in tuition fees, the university may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.

Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them. Find out what's included in your tuition costs.

Applies to degree only:

The following are additional costs not included in the tuition fees:

Any optional overseas ﬁeld trips or visits: £400+ per trip.
Any costs associated with securing, attending or completing a placement (whether in the UK or abroad).

Foundation year funding

In order to receive funding for degree with foundation year courses, you will need to complete a four-year degree programme which includes the integrated foundation year, otherwise you may be responsible for your foundation year fees. For further information, please refer to the 'Tuition Fee Loan' details in the 'Funding your undergraduate course' section of our 'Fees and finance' page.

*Irish student fees

The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.

**This course with foundation year is not currently available to international students.

How do you know if you need to pay UK or international tuition fees?

We assess your fee status using the information in your application. This status determines your tuition fees and the scholarships or financial support you can get. The Department for Education sets the rules for who pays UK (home) or international (overseas) fees in England.

The regulations list which students can pay the home fee rate. Because these rules are complex, the UK Council for International Student Affairs (UKCISA) provides fee status guidance to help you find the right category. If you meet all the criteria for one category, your institution must charge you the home rate.

Facilities

Our foundation years are taught at CU Coventry’s Mile Lane building, a short walk from the city centre. You’re part of the university from day one, so during your foundation year you’ll have access to the wider facilities at Coventry University. Once you successfully complete your foundation year, you'll transfer over to studying your chosen degree at Coventry University, where you'll be taught on campus in the relevant academic buildings.

Located on our Mile Lane campus, you will have access to our Library and Learning Services (LLS), fully equipped seminar rooms and IT suites⁴. You can also take advantage of reading rights in Coventry University’s Lanchester Library, make use of sport centre facilities and receive full membership to Your Students' Union.

Two students walking outside with the CU Coventry building behind them.

Mile Lane

The campus is home to an on-site library with bookable one-to-one academic writing service and library support sessions, fully equipped seminar rooms, open-access study areas, a café and an IT suite. Our labs contain industry-standard equipment so that you learn using the same equipment as many industry professionals.

The Hub

At The Hub you'll find the Health and Wellbeing Centre, the Students’ Union and Square One (which provides entertainment from quiz nights to live music), the Spirituality and Faith Centre, Tank Studio, Careers Office and a fantastic food court.

Lanchester Library

Coventry University’s Lanchester Library is usually open 364 days a year, and has 1,400 study spaces, including group and silent areas. It also currently offers more than 550 computers and an additional 120 free-to-loan laptops.

We have a range of facilities available⁴ to support our marketing students in putting the theories you are taught into practice.

Take a virtual tour

DigiComm Lab

Designed to build creative minds, the DigiComm Lab is equipped with the latest industry-standard marketing and advertising software and devices to support your creative development.

Business Simulation Suite

Coventry Business School's Business Simulation Suite utilises the latest business simulation software to give you the opportunity to improve your business skills.

Careers team

Our dedicated careers team can assist you in applying for work placements, graduate-level jobs and offer skills development workshops. They also organise networking events to introduce you to potential employers and industry contacts².

Facilities are subject to availability. Access to some facilities (including some teaching and learning spaces) may vary from those advertised and/or may have reduced availability or restrictions where the university is following public authority guidance, decisions or orders.

Careers and opportunities

Upon successful completion of the course, you will be able to:

demonstrate a comprehensive knowledge and understanding of the essential principles and practices of marketing and advertising, and how an organisation interacts with its external environment customers and stakeholders.
identify and analyse relevant sources of marketing information and research techniques across different contexts and cultures.
appreciate current contemporary issues including sustainability, ethics and CSR in marketing and digital marketing.
effectively use specialist tools in digital and social media marketing using appropriate software⁴.
demonstrate knowledge and understanding of the holistic nature of a business organisation, the financial management of organisations and the strategic management and operational aspects of marketing, within a business context.

This course seeks to equip you with the latest skills in marketing, helping to provide a springboard for a successful career in marketing. The course is aimed at students wishing to pursue a career in marketing, in roles such as Brand Manager, Market Research Manager, Customer Experience Manager and Marketing Manager.

Where our graduates work

Some of our previous graduates have gone on to a range of careers in marketing, advertising, PR, brand management, marketing research, digital marketing, sales and general management with a wide range of large and small organisations such as:

Haines Watts
Listers Group Reckitt
Duracell
Blum UK
IBM
L’Oreal
Rolls Royce
Warner Brothers
Disney
Huawei
Purity Brewing
Philips
KIA Motor Cars
Molson Coors.

The graduate destinations listed above illustrate potential career paths. You may need to gain additional qualifications or practical experience, pass professional examinations, complete training, cover associated costs and meet specific visa or immigration requirements to secure employment in these fields.

Further study

Upon successful completion of our Marketing BA (Hons) degree, you may wish to continue to further your studies at postgraduate level. You can do that right here at Coventry University, with our International Marketing Management MSc. You could continue to build on what you have learnt, further exploring the skills which may be needed to work within an international businesses, using marketing to drive growth and business success.

We also offer alternative postgraduate degrees if you decide to take a slightly different route. You can explore all of your options using our postgraduate course search tool. You may be entitled to an alumni discount on your fees if you decide to extend your time with us by progressing from undergraduate to postgraduate study.

I seriously can’t recommend undertaking a placement year enough! Even drafting an application taught me so much about the job landscape. I secured my place at Mondalez International and allowed me to grow as a marketing professional, deepen my knowledge and gain a competitive advantage in the graduate job market. Additionally, it has provided me with a new perspective of approaching university assignments in my final year and helped to bridge the gap between theory and practice.
Sabina Sabova, Marketing Alumnae, quoted in 2024

A portrait of Sabina at Cadbury's world in front of a Cadbury's illustration of a glass of milk

Two students sat at a desk working on a laptop

Discover Phoenix+

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How to apply

BA (Hons) with foundation year

Apply via UCAS

C85

Institution code

View our courses on UCAS

Visit UCAS

This course with foundation year is not available to international students.

UK students

UCAS applications will open for this course from May 2026. Read our application pages to find out your next steps to apply.

How to apply

Apply via UCAS

If you'd like further support or more information about your course get in touch with us today.

+44 (0)24 7765 6565

ukadmissions@coventry.ac.uk

Complete our contact form

Disclaimers

Study location

The Foundation Year study route will be delivered by CU, part of the Coventry University Group, for and on behalf of Coventry University.

If you choose to study at CU Coventry for your Foundation Year, then your learning will be based at CU Coventry, Mile Lane, Coventry. Subject to meeting progression requirements you will then transition to the relevant Coventry University subject building for your progression degree.

Coventry University together with Coventry University London, Coventry University Wrocław, CU Coventry, CU London, CU Scarborough, and Coventry University Online come together to form part of the Coventry University Group (the University) with all degrees awarded by Coventry University.

¹Accreditations, partnerships and memberships

The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply. See the relevant body website for more details). Accreditations, partnerships, exemptions and memberships are subject to successful renewal in accordance with the relevant bodies’ standard review process and subject to the University maintaining the same high standards of course delivery. If the accreditation, recognition or membership of this course changes, we will seek to notify applicants and students as soon as possible.

²UK and international opportunities

Please note that we are unable to guarantee any UK or international opportunities (whether required or optional) such as internships, work experience, field trips, conferences, placements or study abroad opportunities and that all such opportunities may be unpaid and/or subject to additional costs (which could include, but is not limited to, equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas), competitive application, availability and/or meeting any applicable travel, public authority guidance, decisions or orders and visa requirements. For more information, read our visa advice page.

³Tuition fees

The University will charge the tuition fees that are stated in the above table for the first academic year of study. The University will review tuition fees each year.

For UK (home) students, if the Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.

For international students, we may increase fees each year, but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the University reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.

⁴Facilities

Student Contract

By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. The current 2025/26 contract is available for information purposes. The 2027/28 contract will apply to the 2027/28 intakes. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.

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Student life

Accommodation

Fees and funding

Marketing BA (Hons) with foundation year

Course features

Course option

Year of entry

Location

Study mode

Duration

UCAS codes

Start date

Course overview

Foundation year

Degree

Rated Gold Overall

5 QS Stars for Teaching and Facilities

Top 5 Student City in England (Coventry)

Why you should study this course

Foundation year

Degree

Accreditation and professional recognition

What you'll study

Modules

Modules

Modules

Modules

Modules

How you'll learn

Teaching contact hours

Teaching hours:

Guided and Independent study:

Online learning:

Assessment

Teaching contact hours

Teaching hours

Guided and independent study

Online learning

Assessment

International experience opportunities

Entry requirements

Other qualifications and experience

Contextual/Fair Access Offers

Fees and funding

Foundation year

Degree

Foundation year funding

*Irish student fees

**This course with foundation year is not currently available to international students.

Facilities

Mile Lane

The Hub

Lanchester Library

Take a virtual tour

DigiComm Lab

Business Simulation Suite

Careers team

Careers and opportunities

Where our graduates work

Further study

Discover Phoenix+

How to apply

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